VURA Capital Innovation Holdings provides the latest updates on our initiatives, newly released concepts, media coverage, and corporate activities.
Featured News
2026 / 08 / 16
In 2026, VURA Capital Innovation Holdings launched the VURA Working Paper Series.
Its purpose is not simply to publish research.
VURA begins with practice: investing in companies, participating in management, and advancing Enterprise Redefinition.
Questions that emerge from practice are articulated, examined against prior research, and developed into testable theories.
Those theories are then connected through broader bodies of knowledge, including the AI Management Library.
The knowledge created through research is ultimately returned to the real world of management and investment.
New insights and gaps discovered through practice then generate the next questions.
What VURA seeks is not a one-way research process, but a continuous cycle of learning and renewal:
Practice → Theory → Knowledge → Practice.
Through this cycle, we aim to explore and shape new approaches to management and future value creation in the age of AI.
2026 / 08 / 12
CEO Conversation Released | In the Age of AI, What Do We Work For?
VURA Capital Innovation Holdings has released a new “Featured Conversation” featuring Naoki Kadowaki, President & CEO, discussing the story behind the founding of VURA, the evolving relationship between companies and people in the age of AI, and the future of management in which humans and AI work together to create future value.
As AI rapidly democratizes knowledge, analysis, and execution, fundamental questions are becoming increasingly important: Why do companies exist? What do we work for? And what should leaders be responsible for?
In this conversation, Kadowaki explores the thinking behind VURA’s concept of Enterprise Redefinition and the future that VURA seeks to create.
YouTube | Kanazawa Seaside FM — “President! Tell Us About Your Company”
2026 / 08 / 10
VURA Announces “AI Management Library,” a New Management Knowledge System for the Age of AI
VURA Capital Innovation has announced the AI Management Library, a new body of management knowledge designed for the age of AI.
As AI continues to transform how knowledge is acquired, analysis is conducted, predictions are made, and decisions are supported, companies increasingly need more than the ability to solve given problems efficiently. They need the ability to define what kind of future they seek to create—and what value they intend to generate.
The AI Management Library was developed in response to this fundamental shift.
The Library consists of 22 books—11 in Japanese and 11 in English—with approximately one million characters of content. At its core is the ten-volume AI Management Library series, which systematically explores ten major themes across 100 chapters, including management, organizations and people, Future Value Theory, Enterprise Redefinition, enterprise value, capital strategy, and studies of leading global companies.
The intellectual foundations of the Library are Future Value Theory and Enterprise Redefinition, two areas of research developed by VURA Capital Innovation.
Future Value Theory examines enterprise value not only through current earnings and assets, but through a company’s capacity to continuously create value in the future. Enterprise Redefinition is a management framework for continuously evolving the enterprise by redefining five dimensions—Purpose, Business, Organization, Capital, and Leadership—in response to structural changes in the age of AI.
VURA Capital Innovation’s core business is investment, management participation, and the practical implementation of Enterprise Redefinition.
Our purpose in conducting research, publishing Working Papers, and systematizing these ideas through books and the AI Management Library is not simply to accumulate or publish knowledge. It is to bring that knowledge into actual enterprises, apply it through investment and management participation, and return what we learn from practice back into research.
Research → Knowledge → Practice → Verification → Redefinition
Through this continuous cycle, VURA Capital Innovation aims to develop new management knowledge for the age of AI while testing and refining it through real-world enterprise management and value creation.
The AI Management Library is being published in both Japanese and English as part of our effort to contribute new management thinking from Japan to the world.
PR TIMES Press Release
VURA Announces “AI Management Library,” a New Management Knowledge System for the Age of AI
2026 / 08 / 01
Enterprise Redefinition Working Paper Published
We are pleased to announce the publication of our official working paper, Enterprise Redefinition: Toward an Enterprise Evolution Theory for the Age of AI.
Enterprise Redefinition is a new management framework that explains how organizations can continuously evolve and create sustainable Future Value in the Age of AI.
Traditionally, enterprise transformation has been understood as a series of one-time initiatives, such as digital transformation, organizational restructuring, or business model innovation. However, as Artificial Intelligence democratizes knowledge, analysis, and execution, maintaining long-term competitive advantage through isolated transformation efforts is becoming increasingly difficult. Organizations must instead develop the capability to continuously redefine themselves in response to technological and societal change.
This working paper presents Enterprise Redefinition as a continuous organizational capability and provides a systematic theoretical foundation for enterprise evolution in the Age of AI.
The paper examines how the five core dimensions of an enterprise—Purpose, Business, Organization, Capital, and Leadership—can be continuously redefined to create sustainable Future Value.
It also introduces:
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Enterprise Redefinition Framework
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Enterprise Redefinition Process
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Enterprise Redefinition Capability Model
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Enterprise Redefinition Maturity Model
In addition, the paper proposes eleven research propositions as a foundation for future empirical research.
Built upon Future Value Theory, this working paper extends its theoretical foundation into a comprehensive framework for enterprise transformation. It serves as a foundational research resource for executives, investors, researchers, educators, and practitioners seeking to understand how organizations can evolve and create long-term enterprise value in the Age of AI.
The paper is openly available on Zenodo, CERN's open science repository, and can be freely viewed and downloaded in PDF format.
We will continue to refine and expand this research through ongoing study, practical application, and academic dialogue, with the goal of establishing Enterprise Redefinition as a foundational theory for enterprise evolution and Future Value creation in the Age of AI.
DOI
https://doi.org/10.5281/zenodo.21718637
2026 / 07 / 31
Future Value Theory Research Paper Published on SSRN
VURA Capital Innovation Holdings is pleased to announce the publication of the research paper "Future Value Theory: A Management Framework for Enterprise, Capital, and Society in the Age of AI" on SSRN (Social Science Research Network), one of the world's leading research repositories for the social sciences.
The paper introduces Future Value Theory, a new management framework that argues enterprise value should be understood not as a reflection of past performance or current profit, but as the capability to create future value in the Age of AI.
As artificial intelligence democratizes knowledge, analysis, and execution, the paper argues that the primary source of competitive advantage is shifting from operational efficiency to the ability to define purpose, allocate capital toward the future, and continuously create new value.
The paper presents an integrated framework consisting of five core elements—Purpose, Capability, Capital, Ecosystem, and Continuity—and positions Enterprise Redefinition as a new paradigm for enterprise value creation in the Age of AI.
Future Value Theory aims to provide a common management framework for business leaders, investors, researchers, and policymakers seeking to create sustainable enterprise value in an AI-driven society.
The paper is available on SSRN and can be accessed and cited using the DOI below.
SSRN
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=7120980
DOI
https://doi.org/10.5281/zenodo.21255663
2026 / 07 / 28
100 Questions for Management in the Age of AI Released
VURA Capital Innovation Holdings has released 100 Questions for Management in the Age of AI, the sixth volume in the Future Value Theory series.
As AI rapidly democratizes knowledge, analysis, and execution, the role of leaders is shifting from having better answers to asking better questions.
The book explores 100 thought-provoking questions on topics including AI and humanity, enterprise value, purpose, competition, leadership, innovation, decision-making, and future value.
Rather than providing predefined answers, it encourages readers to think independently and develop the questions that will shape the future.
As a practical extension of Future Value Theory and Enterprise Redefinition, this book is written not only for business leaders, but also for investors, researchers, students, and everyone seeking to create future value in the Age of AI.
We hope this publication will inspire new conversations about leadership, enterprise, and the future in the Age of AI.
English (Amazon.com)
https://www.amazon.com/dp/B0HBSVPPDL
日本語 (Amazon.co.jp)
https://www.amazon.co.jp/dp/B0GX32VH1Z
2026 / 07 / 22
Naoki Kadowaki Appears on Kanazawa Seaside FM
Naoki Kadowaki, Founder, President & CEO of VURA Capital Innovation Holdings Inc., appeared on the Kanazawa Seaside FM program "President! Tell Us About Your Company."
The interview explores one fundamental question:
Why do companies exist in the Age of AI?
Starting from VURA's concept of Enterprise Redefinition, Naoki discusses how companies and individuals can redefine their roles as AI transforms work, business, and society.
The conversation also introduces VURA's three core capabilities—Business, Technology, and Capital—and explains how the company creates Future Value through investment and hands-on management. In addition, he shares VURA's long-term vision across four future domains:
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Longevity
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Planetary Safety
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Better Living
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Exploration of the Unknown
Rather than viewing AI as a force that replaces people, VURA believes AI should empower individuals to focus on what only humans can create, enabling a brighter future for businesses, people, and society.
We invite you to listen to the full interview on Spotify.
Program
President! Tell Us About Your Company
Guest
Naoki Kadowaki
Founder, President & CEO
VURA Capital Innovation Holdings Inc.
Available on
Spotify
https://open.spotify.com/episode/1Jp1gXDkrzBBI5P52XHsim?si=CLr8wehjRS-Awy3kkwmPKw
2026 / 07 / 20
VURA Capital Brand Film Released
VURA Capital Innovation Holdings has released its official brand film, “VURA Capital Brand Film,” introducing the philosophy behind VURA and the future we seek to create.
AI is transforming virtually every area of business. Access to knowledge, information analysis, and business execution are becoming increasingly advanced and democratized. As a result, we are entering an era in which efficiency and productivity alone are no longer sufficient to build a sustainable competitive advantage.
In this new era, the essential question for companies is not simply how they should use AI. Why does the company exist? What kind of future should it choose to create? What value should it leave to society? We believe that a company’s intention and vision in answering these questions will become more important than ever.
The Brand Film introduces VURA’s Purpose, “To bring happiness to people around the world,” our Mission to increase the number of companies that continuously create Future Value through social, technological, and capital transformation, and the central idea of Future Value Theory: that enterprise value is determined not by the past, but by the future.
The film also illustrates how VURA connects investment, management participation, enterprise transformation, technology utilization, and capital strategy through the three forces that support our business and value creation: Business, Technology, and Capital.
We seek to redefine the role of the enterprise—from an organization that exists only to generate profit into one that creates a better future.
Through this film, we invite you to discover VURA’s philosophy and the new possibilities for enterprise in the Age of AI.
2026 / 07 / 19
VURA Capital Official YouTube Channel Launched
VURA Capital Innovation Holdings has launched its official YouTube channel.
The channel will feature official video content covering VURA’s Purpose, Mission, and Philosophy, beginning with our Brand Film, as well as Future Value Theory, Enterprise Redefinition, management in the Age of AI, enterprise transformation, investment, leadership, and Future Value creation.
The advancement of AI is fundamentally changing the assumptions underlying business management. As knowledge and analytical capabilities become widely accessible, companies and business leaders must do more than improve the efficiency of existing operations. They must envision the future they intend to create and redefine the Purpose, businesses, organizations, technologies, and capital required to make that future a reality.
Through the official VURA YouTube channel, we will explore these themes in a variety of formats, including short videos that can be viewed in a few minutes, explanatory content that systematically introduces key concepts, Brand Films, book introductions, and official audiobook previews.
For the Future Value Theory series, we are releasing content from a range of perspectives. These include the fundamental concepts of the theory, practical approaches to redefining enterprise value, the questions business leaders should confront, and stories through which audiences can experience and understand Future Value creation.
We will also publish content in both Japanese and English, bringing new ideas about management and the role of the enterprise in the Age of AI to business leaders, investors, researchers, entrepreneurs, and professionals in Japan and around the world.
We intend to develop YouTube not simply as a video distribution channel, but as an official knowledge platform for accumulating and sharing VURA’s philosophy, research, and practical experience with a global audience.
https://www.youtube.com/@VURACapital
2026 / 07 / 18
Future Value Theory Audiobooks Released Worldwide
The audiobooks in the Future Value Theory series are now available through leading audiobook platforms worldwide.
Future Value Theory is a new management theory for considering how companies should create Future Value and redefine enterprise value in the Age of AI.
As AI makes knowledge, analysis, and execution broadly accessible, competitive advantage will increasingly be determined not only by the efficiency of existing operations, but by a company’s ability to envision a meaningful future and turn that future into reality.
The series explores the essential ideas required for management in the Age of AI from multiple perspectives. These include the meaning of Future Value, why enterprise value must be redefined, and how Purpose, business, organization, technology, capital, and leadership should be reconsidered.
Through theoretical works, question-and-answer books, practical guides to enterprise redefinition, and management stories, the series enables business leaders, investors, entrepreneurs, researchers, and professionals to understand Future Value Theory from their respective perspectives.
The release of the audiobook editions makes it possible to engage with the ideas of Future Value Theory while travelling, commuting, between meetings, or as part of everyday life.
Through both Japanese and English editions, the series is being expanded beyond print and e-books on Amazon to audiobook services and digital libraries worldwide, including Spotify, Everand, and other international platforms.
VURA will continue to communicate Future Value Theory globally through multiple forms of media, including books, academic papers, video, and audio. Our aim is to develop a new common language for management in the Age of AI.
Available through:
Rakuten Kobo — E-books and Audiobooks
Everand — Audiobooks
Booktopia — Australia
Feltrinelli — Italy
IBS.it — Italy
Porrúa — Mexico
PChome — Taiwan
2026 / 07 / 15
Future Value Theory Research Paper Published
VURA Capital Innovation Holdings has published the official Future Value Theory Research Paper, Version 1.0, which systematically presents the theoretical foundation of Future Value Theory.
Future Value Theory is a new theoretical framework for reconsidering enterprise value and the nature of management in the Age of AI.
Traditionally, enterprise value has been evaluated primarily on the basis of revenue, profit, assets, cash flow, and historical performance. However, the true value of a company also includes expectations regarding the kind of future it will be able to create.
In an era when AI democratizes knowledge, analysis, and execution, it will become increasingly difficult to sustain long-term competitive advantage through accumulated information or the efficiency of existing operations alone. Companies will need to envision a better future and develop the capabilities, capital, relationships, and continuity required to make that future a reality.
The working paper systematically defines Future Value, examines its relationship with enterprise value, explains why a new theory is needed in the Age of AI, and identifies the fundamental elements through which companies create Future Value.
Beginning with Purpose—the reason an enterprise exists—the paper also examines how elements such as Capability, Capital, Ecosystem, and Continuity interact to create Future Value and contribute to the growth of enterprise value.
The paper serves as a foundational research document that organizes the ideas developed throughout the Future Value Theory book series from a theoretical and research-oriented perspective.
It is intended to provide business leaders, investors, researchers, educators, and practitioners involved in enterprise transformation with an accessible entry point into the overall framework of Future Value Theory.
The working paper is available to read and download in PDF format through the official VURA Capital Innovation Holdings website.
Through continued research, practical application, and dialogue, we will further develop Future Value Theory as a theoretical foundation for understanding management and enterprise value creation in the Age of AI.
https://doi.org/10.5281/zenodo.21255663
2026.07.14
Future Value Theory Series Box Set Published
VURA Capital Innovation Holdings has released the Future Value Theory Series Box Set, bringing together all five volumes of the Future Value Theory series into a single comprehensive edition, now available on Amazon.
The collection includes the complete framework of Future Value Theory, from its theoretical foundation and 100 practical leadership questions to Enterprise Redefinition and the two-part business novel that illustrates organizational transformation in the AI era.
Future Value Theory proposes a new management framework for creating Future Value through the integration of five interconnected elements: Purpose, Capability, Capital, Ecosystem, and Continuity.
By combining theory, practical application, and narrative, the box set provides business leaders, investors, and professionals with a comprehensive guide to understanding and implementing Future Value Theory in the age of AI.
VURA will continue to advance the development of Future Value Theory and share new insights into value creation, enterprise transformation, and leadership for the AI era.
▶ Available on Amazon
English (Amazon.com)
https://a.co/d/08RQSMdq
Japanese (Amazon.co.jp)
https://amzn.asia/d/0hbFMPrT
2026.07.13
Enterprise Redefinition: The Story II Published
The fifth volume of the Future Value Theory Series, Enterprise Redefinition: The Story II, is now available on Amazon.
This book is the second part of a business novel that brings the enterprise transformation framework introduced in Volume 3, Enterprise Redefinition, into practice.
Set against the revitalization of a long-established company, the story portrays the process of enterprise transformation in the age of AI by redefining the five fundamental elements of an enterprise—Purpose, Business, Organization, Capital, and Leadership.
Rather than simply explaining the theory, the novel enables readers to experience enterprise transformation alongside its characters, providing a deeper understanding of the essence of Enterprise Redefinition.
VURA positions this book as the enterprise transformation edition of Future Value Theory, demonstrating how the theory can be put into practice.
▶ Learn more
English (Amazon.com)
Japanese (Amazon.co.jp)
2026.07.12
Future Value Theory: The Story Published
The fourth volume of the Future Value Theory Series, Future Value Theory: The Story, is now available on Amazon.
This book presents the theory introduced in Volume 1, Future Value Theory, in a new format—as a business novel.
Set in the near future, where AI plays a central role in management, the story follows the dialogue between a CEO and AI to explore fundamental questions:
What is a company?
What is management?
What is Future Value?
Rather than simply reading the theory, readers experience it through the story, gaining a deeper understanding of the essence of Future Value Theory.
VURA positions this book as the narrative edition of Future Value Theory, a new management theory for the age of AI.
▶ Learn more
English (Amazon.com)
Japanese (Amazon.co.jp)
Enterprise Redefinition Released
2026.07.11
We are pleased to announce the publication of Enterprise Redefinition: Redefining the Enterprise in the Age of AI, the third book in the Future Value Theory series, now available on Amazon.
Building on the foundation established in the first volume, Future Value Theory, this book brings the framework into the practice of enterprise transformation by redefining the five essential elements of an enterprise: Purpose, Business, Organization, Capital, and Leadership.
As AI democratizes knowledge, analysis, and execution, sustainable competitive advantage will no longer be determined by efficiency alone. It will depend on an organization's ability to redefine its purpose, business, organization, capital, and leadership—and to continuously create Future Value.
VURA positions this book as the enterprise transformation volume of Future Value Theory, presenting a practical framework for redefining organizations and creating long-term value in the age of AI.
▶ Learn More
English (Amazon.com)
https://a.co/d/0biQVaA8
Japanese (Amazon.jp)
https://amzn.asia/d/0es5nkay
100 Questions Leaders Must Ask in the Age of AI Published
2026.07.10
VURA Capital Innovation Holdings has published Future Value Theory Q&A: 100 Questions Leaders Must Ask in the Age of AI, the second volume of the Future Value Theory Series, on Amazon.
Building on the foundation established in Future Value Theory (Book 1), this new volume presents 100 essential questions for leadership and management in the age of AI, translating the theory into practical thinking.
As AI increasingly democratizes knowledge, analysis, and execution, sustainable competitive advantage will no longer come from intelligence alone. It will come from the ability to ask better questions, define purpose, redesign organizations, and create Future Value.
VURA positions this publication as another step toward establishing Future Value Theory as a management framework for the AI era.
▶ Learn More
English (Amazon.com)
日本語 (Amazon.jp)
Future Value Theory Book 1 Published
2026.07.9
VURA Capital Innovation Holdings is pleased to announce the publication of the first volume of the Future Value Library:
Future Value Theory: A New Management Theory for Creating Future Value in the Age of AI
The book is now available on Amazon.
Artificial intelligence is fundamentally transforming the foundations of management by democratizing knowledge, analysis, and execution. As a result, the traditional sources of competitive advantage are rapidly evolving.
Organizations today need more than operational efficiency. They must develop the capability to continuously create Future Value.
In this book, Future Value is defined as the shared expectation of society toward the future, and Future Value Theory is introduced as a new management framework for transforming those expectations into reality.
The framework is built around five interconnected elements:
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Purpose
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Capability
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Capital
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Ecosystem
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Continuity
The book also introduces Enterprise Redefinition, which proposes that organizations must continuously redefine five essential dimensions:
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Purpose
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Business
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Organization
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Capital
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Leadership
In addition, it presents Human-on-the-Loop Management, a next-generation management model designed for the age of AI.
Future Value Theory has been developed through practical experience in management consulting at IBM, leadership of a private equity-backed company, teaching at Keio Business School, and management practice at VURA Capital Innovation Holdings.
Rather than presenting a completed doctrine, the book is released as Version 1.0, reflecting the beginning of an evolving body of knowledge.
VURA will continue to develop and refine Future Value Theory through ongoing dialogue with business leaders, investors, researchers, universities, policymakers, and AI communities around the world.
The Future Value Library is a long-term intellectual project dedicated to advancing management thinking for the AI era.
The future is not something to predict.
It is something to create.
Through Future Value Theory, VURA is committed to contributing to the creation of future value for organizations and society.
▶ Learn More
English (Amazon.com)
日本語 (Amazon.jp)
Human-on-the-Loop Management Service Launch
2026.06.29
VURA Capital Innovation has launched advisory services to support companies in transitioning to "Human-on-the-Loop Management," a next-generation management model designed for the AI Agent Age.
Human-on-the-Loop Management is a new management model in which AI autonomously executes operations, while humans define purpose, values, and capital allocation, overseeing the entire system and intervening only when necessary.
As AI agents increasingly operate through autonomous closed loops, executives must evolve from individual decision-makers to architects and supervisors of entire systems composed of both humans and AI.
VURA positions this transition as a core concept of Enterprise Redefinition, our framework for redefining enterprise value in the AI era.
Learn More
▶ Human-on-the-Loop Management
Interview with Naoki Kadowaki Featured in Business Times
2026.06.23
An interview with Naoki Kadowaki, Founder, President and CEO of VURA Capital Innovation Holdings, was featured in Business Times.
In this interview, he discusses:
• Enterprise Redefinition in the age of AI
• Future Value Creation
• The background behind the establishment of VURA
• The transformation of Japanese companies
Read the full interview here:
VURA Concept Architecture Released
2026.05.29
VURA has released the "VURA Concept Architecture," a framework that systematizes the core concepts and philosophy of VURA.
The architecture integrates key concepts proposed by VURA, including Enterprise Redefinition, Brain Capital Management, Redefinition Capitalism, and Self-Defined Society.
It serves as a foundational framework that illustrates VURA's overall vision for Future Value Creation.
Learn more:
Self-Defined Society (SDS) Released
2026.05.27
VURA has released the "Self-Defined Society (SDS)" concept.
SDS presents a vision of society in which individuals define their own values and ways of living while embracing diverse perspectives.
As AI continues to reshape society, SDS emphasizes the importance of individuals proactively choosing their future and defining their own identities.
Learn more:
Redefinition Capitalism (RCap) Released
2026.05.25
VURA has released the "Redefinition Capitalism (RCap)" framework.
RCap reexamines capitalism itself in light of advances in AI, technological innovation, and structural changes in society.
It proposes a new form of capitalism that integrates economic value with human, social, and future value.
Learn more:
Brain Capital Management (BCM) Released
2026.05.21
VURA has released the "Brain Capital Management (BCM)" framework.
BCM is a new management concept that recognizes human knowledge, creativity, experience, and decision-making capabilities as critical forms of capital.
In the age of AI, BCM aims to create new value by visualizing and leveraging "brain capital" as a key source of competitive advantage.
Learn more:
VURA Future Index (VFI) Released
2026.05.20
VURA has released the "VURA Future Index (VFI)."
VFI is VURA's proprietary framework designed to capture expectations and emerging changes shaping the future.
It aims to support decision-making for Future Value Creation by integrating perspectives on society, technology, capital, and market transformation.
Learn more:
Enterprise Redefinition (ER) Released
2026.05.18
VURA has released the "Enterprise Redefinition (ER)" concept.
ER is a framework for redefining the purpose, competitive advantage, and value creation mechanisms of enterprises in the age of AI.
Moving beyond traditional financial metrics, ER proposes a new perspective on corporate value that incorporates human, knowledge, technology, and societal dimensions.
Learn more:
VURA Capital Innovation Launch
2026.04.22
VURA Capital Innovation Holdings officially launched with the mission of advancing "Enterprise Redefinition" and "Future Value Creation."
VURA integrates investment, management, technology, and capital to create new forms of corporate value in the age of AI.
Through active management participation, business creation, and investment activities, VURA is committed to generating sustainable long-term value.
Learn more: