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Why We Created the VURA Working Paper Series From Practice to Theory, from Theory to Knowledge, and from Knowledge Back to Practice In 2026, VURA Capital Innovation Holdings launched the VURA Working Paper Series. The VURA Working Paper Series is an open research series through which we explore questions concerning corporate management, enterprise value, organizations, people, capital, and society in the age of AI, and publish the resulting research as Working Papers. However

In the Age of AI, What Do We Work For? — The Origins of VURA and Enterprise Redefinition AI is rapidly transforming the way we work. Information gathering, analysis, document creation, programming, and the organization of ideas—tasks that once required significant time, experience, and expertise—can now be supported by AI at remarkable speed. And this transformation has only just begun. As AI continues to advance, its capabilities will increasingly extend into areas that we o

AI Has Transformed Our Ability to Find Answers AI has dramatically lowered the barriers to acquiring knowledge and conducting analysis. Information and insights that once required specialist expertise, considerable time, and significant expense are now accessible to many people within minutes. Writing, organizing data, developing hypotheses, and comparing alternatives are no longer tasks performed by people alone. AI has become part of everyday knowledge work. For companies,

Future Value Insights This article is part of the Future Value Insights series, which explores real-world business challenges through the lens of Future Value Theory. For the theoretical foundation behind these ideas, please refer to our research paper published on SSRN. Research Paper Future Value Theory: A Management Framework for Enterprise, Capital, and Society in the Age of AI 📄 Read on SSRNhttps://papers.ssrn.com/sol3/papers.cfm?abstract_id=7120980 📚 DOIhttps://doi.or

https://www.amazon.com/dp/B0HBSVPPDL # Theory Alone Does Not Change Management I have published a series of books built around Future Value Theory. In *Future Value Theory*, I systematized a new way of thinking about corporate value in the age of AI. In *Future Value Theory Q&A*, I explained that theory in an accessible, dialogue-based format. And in *Enterprise Redefinition*, I reframed management in the AI era from the perspective of redefining the company itself. After tha

In July 2026, VURA Capital Innovation Holdings published the complete Future Value Theory series—ten books in total, five in Japanese and five in English. This publication was never intended to be merely the release of a collection of books. What we truly wanted to introduce was not a single publication, but a new way of thinking about management in the age of artificial intelligence. That framework is Future Value Theory. AI Is Fundamentally Changing the Sources of Competiti

I'm pleased to announce the publication of Book 2 in the Future Value Theory Series. Building on the foundation established in Future Value Theory (Book 1), this volume translates the theory into practical leadership through 100 essential questions and answers. What questions should leaders be asking in the age of AI? Artificial intelligence can analyze data, generate ideas, write software, and support decision-making. Yet one question remains uniquely human: What future shou

My new book, Future Value Theory: A New Management Theory for Creating Future Value in the Age of AI, is now available on Amazon. What comes after Enterprise Value? That simple question became the starting point for this book. As AI democratizes knowledge, analysis, and execution, the foundations of competitive advantage are changing. Operational excellence alone is no longer enough. Organizations must develop a new capability: the ability to continuously create Future Value.

Today, July 7, is Tanabata in Japan—a day when people write down their wishes for the future. But what if companies, people, AI, capital, and society worked together to create the future, instead of simply waiting for it? That is the idea behind Future Value Theory. Future Value is not something we predict.It is something we design. Today, I published Future Value Theory. I hope it offers a new perspective on management, leadership, capital, and value creation in the AI era..

Today, I had the privilege of attending a lecture by Professor R. Edward Freeman, the founder of Stakeholder Theory, and asking him a question. One idea particularly resonated with me. A company creates value through its relationships with customers, employees, shareholders, partners, and communities. Profit is not the purpose—it is the outcome of value creation. Likewise, AI should not primarily be used for cost reduction, but for creating new value. At the same time, the di

Yesterday, I participated in the Multi-Sector Dialogue, jointly organized by Keizai Doyukai, the Japan Social Innovation and Investment Foundation , and the Impact Startup Association. The dialogue brought together business leaders, nonprofits, and impact startups with a shared goal: solving social challenges through collaboration across sectors. One idea stayed with me throughout the day. Social challenges are becoming management resources. For example: Refugees are no longe

In the age of AI agents, I believe the role of management is evolving from making decisions on individual tasks to designing and supervising the entire system composed of humans and AI. As knowledge, analysis, and optimization become increasingly democratized by AI, the source of competitive advantage is also changing. The critical question is no longer simply how to make better decisions. Rather: What should be valued? What future should be created? How should capital be all

The future is not something to predict. It is something to create. AI is rapidly democratizing knowledge, analysis, and optimization. As a result, I believe competition is shifting from efficiency to value definition. The question is no longer only "How can we do things better?" but increasingly "What future do we want to create?" and "What do we define as value?" This shift is one of the reasons why I founded VURA Capital Innovation Holdings. In Business Times, I discuss the

AI is making knowledge and analysis more accessible than ever before. For decades, companies have competed on one question: "How can we do things more efficiently?" But in the age of AI, I believe a different capability is becoming increasingly important: The ability to define what creates value and what kind of future we want to build. That ability itself is beginning to become a source of competitive advantage. At VURA Capital Innovation, we describe this shift through the

Recently, I’ve started to feel that this mindset increasingly applies to the AI era as well. For a long time, many of us lived inside predefined structures: companies, titles, roles, social expectations. And within those structures, we often ended up optimizing, adjusting, or complaining about the environment we were given. But AI is beginning to change that. As knowledge, analysis, and optimization become democratized, the question is no longer simply: “What should I do insi

Imagine a world where everyone owns a supercar, and everyone has the same ultra-advanced navigation system. If speed and optimization become universal, then the real difference is no longer “how fast you drive.” It becomes: “Where are you trying to go?” In the age of AI, knowledge, analytics, and optimization are rapidly becoming democratized. I believe enterprise value may no longer come only from efficiency or optimization alone, but increasingly from: “How we redefine valu

What will determine enterprise value in the age of AI? VURA Capital Innovation released a new concept and management framework as one possible answer to these questions: “Brain Capital Management (BCM)” In the age of AI, knowledge, analytics, and optimization are rapidly becoming democratized. As AI increasingly functions as an “external brain,” I believe the core source of enterprise value will shift toward something fundamentally human: Empathy. Creativity. Exploration. At

VIX measures fear. VFI measures future expectation. VURA Capital Innovation released VFI (VURA Future Index) — a framework designed to visualize where future expectations and capital flows are beginning to gather in the AI era. VFI tracks four future domains: Longevity Planetary Sustainability Quality of Life Frontier One interesting trend: Even during periods when VIX rises sharply, the “Frontier” domain has continued showing relatively strong future expectations. In contras

Updated in July 2026 This article was originally published when VURA Capital Innovation Holdings was founded in May 2026. It has been substantially revised and expanded in July 2026 to reflect the publication of Future Value Theory and the evolution of our vision. Explaining why I founded VURA Capital Innovation Holdings in a single sentence is not easy. I did not start the company simply because I wanted to become an entrepreneur. Nor did I found it because I wanted to creat