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Q95 Will Future Value Change Society in the AI Era?

Chapter 10 Society and the Future

The Short Answer

Future value is a force that moves not only companies, but society itself, forward.

Unpacking the Question

In the AI era, will future value change society?
I believe it will.
Look back at history: whenever society changed profoundly,
there were always, without fail, people and companies who believed in the future.
The automobile changed how people move.
The internet connected the world's information.
The smartphone changed our daily lives themselves.
None of it began with profit.
"We want to make this future real."
It began with that strong will.
That will gave birth to new technologies,
new services,
and new industries.
In Future Value Theory, we hold that future value is a force that moves not just companies, but all of society, forward.
Future value does not mean corporate growth alone.
It is a force that makes people's lives better,
opens new possibilities for society,
and carries hope forward to the next generation.
AI will accelerate that change.
But AI alone will not change society.
What changes society is people and companies who believe in the future and keep taking on the challenge.
That is why companies have a mission beyond profit.
What value will you leave to society?
What future will you hand to the next generation?
The companies that face those questions are the ones that will move the society of the AI era forward.

Implications for Management

Companies have the power to change society.
The source of that power is not profit alone.
"What future do we want to realize?" It is that will.
People and capital gather around companies that create future value, and their influence on society grows.
In the AI era, the social mission of companies matters more than ever.

How Would You Answer?

What future value do you want to leave to society?
And for the sake of that future, what challenge will you begin today?

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